StartingBlock Madison announces plan for an entrepreneurial hub today

December 12, 2014

StartingBlock Madison

American Family Insurance will support StartingBlock Madison (SBM) – a group dedicated to entrepreneurism, education and economic growth in the Madison, Wis. region – in the creation of a 50,000 square-foot entrepreneurial hub in downtown Madison.

Chairman and Chief Executive Officer Jack Salzwedel announced our support to a group of business and community leaders this morning in Madison.

The hub will serve as an incubator for companies and provide educational programs for teens and young adults interested in engineering, computer sciences, manufacturing and other skill sets critical for the future work force.

American Family has pledged a major investment in the project, joining the City of Madison, which has committed $1.5 million in its 2015 budget. StartingBlock Madison hopes the American Family investment, details of which are still being finalized, will help attract additional private funding needed for the project.

American Family’s involvement in StartingBlock Madison “continues our support of innovation and emerging companies that can benefit our customers,” Jack said. It follows our investments in business startups through American Family Ventures and our co-sponsored home automation accelerator with Microsoft.

Construction of the StartingBlock Madison building is scheduled to begin in fall 2015.
StartingBlock Press Release