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Fueling Entrepreneurs’ Dreams

Decades of perspective brought to every aspiration.

What fuels you, fuels us.

By definition, we’re a venture capital group, but we like to think of ourselves as catalysts for what’s next. We understand that you want to impact this world. We’re prepared to help.

Priceless partnerships

American Family’s pioneering attitude and decades of success allow us the opportunity to invest in seed through growth stage companies. Our initial investments typically range from $500k to $2M. We aim to help create category-leading companies that can impact our business and the insurance industry as a whole.

Focused on discovering the future

We believe a significant opportunity exists at the intersection of technology and risk management. We use that belief to focus our investment activity. Our areas of focus provide a lens through which we view the future of our industry and the emerging companies that will help define it.

Connected World

We seek companies creating digital connections among individuals, vehicles, households and organizations in order to improve safety, efficiency and quality of life.

Data-Driven Insight

New information from our connected world provides the foundation for unprecedented insight. We invest in companies creating next-generation analytics solutions that unlock the value of data.

Insurance Innovation

As part of a leading insurance company, we look for emerging insurance-related products and business models that help us serve our policyholders and empower our industry-leading agents.

Empowered partnerships.

Pursuing your dream is a lot easier with a passionate partner.

Overwhelmed with too much data? Analyze your social consumer insights for actionable business insights. Get the most out of your social media.View Website

An online platform that aggregates auto insurance quotes for consumers. It provides smart recommendations and personalized quotes. View Website

The Ring Wi-Fi enabled Video Doorbell lets you answer your door from anywhere with your Smartphone. The device works with both iOS and Android devices. Ring can also detect activity on your property and trigger instant mobile alerts.View Website

HOVER makes it easy for anyone to create an interactive 3D model of a property.View Website

A leading provider of cloud-based software and payments solutions for the insurance industryView Website

Cozy makes renting easy for everyone by providing an end-to-end service for independent landlords, property managers, and renters.View Website

Part location, part communication, all awesome. Life360 keeps millions of families connected, no matter what chaos life throws their way. With over 30 million registered families and 70 million users, Life360 is the biggest family network on mobile. View Website

Review Trackers is a simple, fast & easy way to track reviews & receive review alerts. Monitor the Web 24/7 so you can listen & respond to what customers are saying.View Website

Keen Home is a company focused on creating home automation products and services that combine refreshed design with an intuitive user interface. They set out to identify products where home automation would benefit both the customer and the environment.View Website

A permission-based data exchange platform that enables the data owners to control the transparency and accountability of their data.View Website

Abodo is a Madison-based startup with the mission of creating a new, better apartment listing service.View Website

Spredfast is a global, enterprise-level social relationship platform which helps clients use multiple popular social channels to build customer relationships that generate measurable business impact.
View Website

A smarter choice for car insurance. Clearcover is a new kind of insurance company that makes less, more.View Website

OneConcern is a disaster solutions company that provides rapid damage estimates across all natural disasters using artificial intelligence on natural phenomena sciences. View Website

Bunker, based in San Francisco, CA, was founded in 2015 to redefine the insurance value chain. Through the creation of the first ever contract-related insurance marketplace, they are changing the way insurance products are provided, managed, and designed.
View Website

Instamotor is a trusted peer-to-peer used car mobile marketplace. With Instamotor, you can list, browse and transact for free. Buying a car in the private-party market has never been safer. Instamotor pre-screens every vehicle for fraud.
View Website

YourMechanic is an online marketplace that connects drivers in need of routine auto maintenance with mechanics who are able to provide services on demand and on-site.
View Website

LeaseLock has developed the first nationwide rent payment insurance program. View Website

The first global identity and registry for the Internet of Things (IoT), enabling thousands of proximal services.View Website

Katasi develops tools that eliminate the temptation of texting while driving and help drivers focus on the road. View Website

Chai is dedicated to changing the way homeowners view their energy bill and the way utilities engage with their customers. Chai is currently developing products that help homeowners understand their realtime energy use. View Website

Microsoft Home Automation Accelerator portfolio companies class includes: Chai, NOVI, Playtabase, Plum, Scanalytics, Sentri and WallFlower.View Website

Exits & acquisitions.

Even the best relationships come to a close. Time to say goodbye.

Shoutlet’s do-it-yourself SaaS solution gives brands and agencies the tools to publish, engage, and measure all of their social marketing in one platform.Sold to Spredfast

Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human web traffic.Sold to COMSCORE

Finally, one simple solution to unify all your brand name “smart home” and lifestyle devices. It’s a single automated experience worth getting giddy over!Sold to Nest

Our collective catalysts.

Your hard work turns dreams into reality. Our team is committed to supporting you every step along the way.

Peter Gunder
Chief Business Development Officer

Dan Reed
Managing Director
Madison

Vik Sasi
Associate


Shrey Gosalia
Associate
Chicago

Molly Lahr
Head of Platform

Devin Devrai
Senior Analyst
New York City

Britain Tomson
Program Manager

What’s Happening

Key developments in our space.

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