Decades of perspective brought to every aspiration.
What fuels you, fuels us.
By definition, we’re a venture capital group. But we like to think of ourselves as catalysts for what’s next.
We understand that you want to impact this world. And we’re prepared to help.
American Family’s pioneering attitude and decades of success have given us the opportunity to invest in everything from seed rounds to growth stage rounds. Our initial investments typically range from $100k to $2M. Our mission is to help create category-leading companies that can impact our business and the insurance industry as a whole.
Focused on discovering the future
We believe a significant opportunity exists at the intersection of technology and risk management, and use that belief to focus our investment activity. Our areas of focus provide a lens through which we view the future of our industry and the emerging companies that will help define it.
We seek companies creating digital connections between individuals, vehicles, households and organizations in order to improve their safety, efficiency and quality of life.
New information from our connected world provides the foundation for unprecedented insight. We invest in companies creating next-generation analytics solutions that unlock the value of data.
As part of a leading insurance company, we look for emerging insurance-related products and business models that help us serve our policyholders and empower our industry-leading agents.
Pursuing your dream is a lot easier with a passionate partner.
The Shoutlet do-it-yourself SaaS solution gives brands & agencies the tools to publish, engage, & measure all of their social marketing in one platform.View Website
Overwhelmed with too much data? Analyze your social consumer insights for actionable business insights. Get the most out of your social media.View Website
Part location, part communication, all awesome. Life360 keeps millions of families connected, no matter what chaos life throws their way. With over 30 million registered families and 70 million users, Life360 is the biggest family network on mobile. View Website
Workface is a post-social media platform that is ready for social business, the hip alter ego of old-fashioned live chat.View Website
Abodo is a Madison-based startup with the mission of creating a new, better kind of apartment listing service.View Website
Quietyme devices monitor and report noise disturbances for improved customer experience anyplace noise would have a negative impact on profits.View Website
Zero Locus is developing the tools needed to bring order from chaos in business big data analysis.View Website
Keen Home is a company focused on creating home automation products and services that combine refreshed design with an intuitive user interface. They set out to identify products where home automation would benefit both the customer and the environment.View Website
Carvoyant’s backend-as-a-service breaks down the data silos inherent in the auto industry, making connected cars easy and affordable for everyone.View Website
You have lots of content on different platforms. MobileIgniter helps you to aggregate content from your CMS, CRM, or custom platform and easily publish it as an iOS or Android app.View Website
Review Trackers is a simple, fast & easy way to track reviews & receive review alerts. Monitor the Web 24/7 so you can listen & respond to what customers are saying.View Website
ImageVision provides visual search and visual analytics tools for monetizing images and video by leveraging machine learning and computer vision technology.View Website
SNUPI Technologies is a sensor and services company focused on home safety, security, and loss prevention. Our customers use our wireless devices to alert themselves when a hazardous event occurs in their home.View Website
Finally, one simple solution to unify all your brand name “smart home” and lifestyle devices. It’s a single automated experience worth getting giddy over!Sold to Nest
Through big data analysis, an array of data feeds and sophisticated techniques, MdotLabs gives advertisers and publishers the tools they need to differentiate real users from non-human web traffic.Sold to comscore
Our collective catalysts.
Your hard work turns dreams into reality. Our team is built with individuals invested in supporting you every step of the way.