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Fueling Entrepreneurs’ Dreams

Decades of perspective brought to every aspiration.

What fuels you, fuels us.

By definition, we’re a venture capital group, but we like to think of ourselves as catalysts for what’s next. We understand that you want to impact this world. We’re prepared to help.

Priceless partnerships

American Family’s pioneering attitude and decades of success allow us the opportunity to invest in seed through growth stage companies. Our initial investments typically range from $500k to $2M. We aim to help create category-leading companies that can impact our business and the insurance industry as a whole.

Focused on discovering the future

We believe a significant opportunity exists at the intersection of technology and risk management. We use that belief to focus our investment activity. Our areas of focus provide a lens through which we view the future of our industry and the emerging companies that will help define it.

Connected World

We seek companies creating digital connections among individuals, vehicles, households and organizations in order to improve safety, efficiency and quality of life.

Data-Driven Insight

New information from our connected world provides the foundation for unprecedented insight. We invest in companies creating next-generation analytics solutions that unlock the value of data.

Insurance Innovation

As part of a leading insurance company, we look for emerging insurance-related products and business models that help us serve our policyholders and empower our industry-leading agents.

Empowered partnerships.

Pursuing your dream is a lot easier with a passionate partner.

HOVER makes it easy for anyone to create an interactive 3D model of a property.View Website
An online platform that aggregates auto insurance quotes for consumers. It provides smart recommendations and personalized quotes. View Website

A leading provider of cloud-based software and payments solutions for the insurance industryView Website

Red Balloon Security is the first platform-independent, real-time, host-based intrusion defense system. Red Balloon builds persistent implant detection and situational awareness capabilities that can be installed on any embedded device.View Website

Vesper manufactures piezoelectric MEMS microphones that are able to withstand water, dust, and other contaminants as well as capable of zero powered listening.
View Website

Cozy makes renting easy for everyone by providing an end-to-end service for independent landlords, property managers, and renters.View Website

Part location, part communication, all awesome. Life360 keeps millions of families connected, no matter what chaos life throws their way. With over 30 million registered families and 70 million users, Life360 is the biggest family network on mobile. View Website

Review Trackers is a simple, fast & easy way to track reviews & receive review alerts. Monitor the Web 24/7 so you can listen & respond to what customers are saying.View Website

Abodo is a Madison-based startup with the mission of creating a new, better apartment listing service.View Website

Clearcover is a smarter car insurance choice. We deliver the right coverage, when it matters, so you can pay less.View Website

OneConcern is a disaster solutions company that provides rapid damage estimates across all natural disasters using artificial intelligence on natural phenomena sciences. View Website

Bunker, based in San Francisco, CA, was founded in 2015 to redefine the insurance value chain. Through the creation of the first ever contract-related insurance marketplace, they are changing the way insurance products are provided, managed, and designed.
View Website

YourMechanic is an online marketplace that connects drivers in need of routine auto maintenance with mechanics who are able to provide services on demand and on-site.
View Website

IngeniousIO has developed a SaaS platform that is enabling data-driven construction project management across the full construction ecosystem. View Website
HomeTap’s mission is to improve the lives of homeowners by allowing them to easily sell a portion of their house without selling their home. View Website
LeaseLock has developed the first nationwide rent payment insurance program. View Website

The first global identity and registry for the Internet of Things (IoT), enabling thousands of proximal services.View Website

Exits & acquisitions.

Even the best relationships come to a close. Time to say goodbye.

Our collective catalysts.

Your hard work turns dreams into reality. Our team is committed to supporting you every step along the way.

Peter Gunder
Chief Business Development Officer

Dan Reed
Managing Director

Molly Lahr
Head of Platform

Patrick Klas
Associate

Devin Devrai
Senior Analyst

Britain Tomson
Program Manager

What’s Happening

Key developments in our space.

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